The Opportunity for More Patient-First Creative
Patient-first creative is about the patient and the message, not how the ad gets made.
Benji
Founder
Pharma marketers say patient-first a lot. Patients can tell when it's real, and when it's not.
Being patient-first doesn't mean casting a patient actor or softening the music. It doesn't even require "real" footage.
It means reflecting real life:
- messy schedules
- partial relief
- tradeoffs and side effects
- hope mixed with uncertainty
Most diseases don't have one patient story. They have hundreds.
Different ages. Different jobs. Different cultures. Different levels of support. Different reasons for starting (or stopping) treatment.
When marketing flattens that reality, patients don't feel moved. They feel unseen.
Patient-first creative is harder. It requires honesty, range, and restraint.
And that standard shouldn't change just because AI is involved. If anything, it should rise.
At ohohoh.ai, we believe speed and empathy aren't opposites. They're meant to scale together.
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Patients Don't Live in "The Hero Spot"
Recognizing patients means showing real life, not just one polished campaign.
AI Raises the Bar for Pharma Ads
The bar for truth and relatability is rising. Brand teams should focus on what AI enables, not how ads are produced.
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We can show you all the ways ohohoh.ai can unlock your brand's potential.
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