Insights

Perspectives on pharma marketing

Thoughts on pharmaceutical advertising, AI in creative production, and what's changing in the industry.

AI Raises the Bar for Pharma Ads

The bar for truth and relatability is rising. Brand teams should focus on what AI enables, not how ads are produced.

Recognizing patients means showing real life, not just one polished campaign.

Patient-first creative is about the patient and the message, not how the ad gets made.

What pharma brands lose in 6-month production cycles, and why the math is changing.

AI doesn't replace agencies. It changes what you need from them, and what you can do without them.

Why the fastest pharma teams treat compliance as a creative accelerator, not a roadblock.

The pharma teams that win aren't faster at reacting. They're ready to react at all.

The economics that kept video advertising exclusive to flagship brands are changing.

Turning pharma marketing's slowest process into its biggest advantage.

Rethinking how pharma brands move, create, and communicate in the AI era.

We can show you all the ways ohohoh.ai can unlock your brand's potential.